I build the system that fills your calendar with the right clients.
No course, no theory — a working system that brings in the right enquiries, follows up and qualifies them. All you have to do is have the conversation.
€201,000
in project enquiries for one client in 6 months
< 60 sec
every enquiry reached automatically, day and night
10+
enquiries per day when the full system is running
Why landscaping businesses?
Over the past few years, I've helped dozens of trade businesses bring in more clients, structurally. What stood out with landscapers every time: the craftsmanship is excellent. But the marketing and follow-up of enquiries lag far behind.
That gap is what I focus on: a concrete system — targeted ads that reach the right client, automatic follow-up within 60 seconds, and a calendar that fills itself with serious enquiries.
I prefer to work with landscaping businesses from €1.2 million in annual revenue — businesses that have already proven they can deliver and now want to grow. The same approach works just as well for other trade businesses at that level, like contractors, roofers or installers. But landscaping is and remains where I'm sharpest.
My 6 principles
Systems create results. But how I work together with you determines whether it actually lands. These are the 6 principles I build on — and that I expect in return in every partnership.
Smile
Give people a reason to feel seen and welcome. Trust starts with a good feeling — in every call, every enquiry and every contact with my team.
Help
Help someone get further today than they would have without you. I only build a system once I know it will genuinely move your business forward — not because it looks good in a proposal.
Share
Share knowledge, opportunities and credit without expecting anything in return. What works, I share — through the Craftsman Academy, through this system and through every conversation — so you get ahead faster.
Keep it simple
What's simple gets done. No complicated dashboards or vague reports — you always know what's running, what it costs and what it delivers.
Be consistent
Small actions, every day, beat big actions once in a while. A system only works if it runs every day — not in bursts followed by silence. That's how I build.
Take responsibility
Influence begins where excuses end. If something doesn't work as promised, I fix it — no excuses, no pointing elsewhere.
How I work
This is what you can expect as a Groeneveld Media partner — from day one to a full calendar.
Fast onboarding, no hassle
Once you say yes, we start building right away. You schedule the kickoff session yourself — we make sure everything is ready before it starts.
The kickoff session
During the kickoff, I show you what my team and I have built. If you approve, we take it live immediately.
First appointments within 14 days
From the kickoff, it takes a maximum of 14 days until the first qualified appointments with your ideal client are in your calendar.
A predictable stream of enquiries
Every enquiry is checked against your requirements. Only when we're 80% certain it will become a paying customer does it land in your calendar.
Nothing gets left behind
Enquiries that aren't quite sharp enough don't get dropped. We follow up properly, so you get the most out of every one.
Ambitious? This system is built to scale hard — how far depends on where you're starting from.
What I bring
- ✓Years of experience building client systems for trade businesses
- ✓Sharp insight into what tradespeople need to grow — from practice, not a textbook
- ✓AI automation that fully takes lead follow-up and qualification off your hands
- ✓Groeneveld Tuinen as our own testing ground: everything that works gets rolled out to clients directly
- ✓Hundreds of campaigns and enquiries analysed within the green and trade sector
- ✓A sharp eye for which enquiry becomes a client — and which doesn't
Ready to build together?
A 30-minute call. I'll look at your situation and give you an honest view of what's possible.