Meta Ads on €300 per month as a landscaper: does it actually work?

€10 per day. That's €300 per month. For many landscapers this is the maximum starting budget for Meta Ads. And yes — it works. Not as fast as €50 per day, but it works.

How to deploy €300/month optimally

Budget: €10 per day, seven days a week. Not €70 on one day and nothing the next. Meta learns better from consistent daily data. One campaign, one ad set, two or three ad variants — that's it. With €10/day you don't have enough budget for multiple ad sets to learn simultaneously.

Targeting: as precise as possible. Your city plus two neighbouring cities, 20km max, ages 35-60, homeowners. With a narrow audience, €10/day reaches the right people more often.

Realistic expectations

At €300/month with a CPL of €30-45: 7-10 leads per month. At 25% conversion: 2-3 conversations. At 40% close rate: 1 new client per month. With average project value of €9,000: 30× ROAS on your monthly ad budget.

After three months of consistent running, you have enough data to optimise. When results show it works, scale to €500 or €800. Budget grows with results.