Why you shouldn't just hire any marketing agency as a landscaper

Five red flags when evaluating a marketing agency: no concrete landscaping references, reporting on impressions instead of leads and revenue, 12-month lock-in contracts with no exit, guaranteed lead promises (no legitimate agency can guarantee this), running campaigns on their accounts instead of yours.

Five criteria for a good agency

Sector specialisation with verifiable references. Transparency: you own your ad account and data, always. Reporting on CPL, CPA and revenue — not reach and clicks. Realistic expectations: they also tell you when something is taking longer. Accountability: can they name a specific result for a comparable business you can call?

A good agency costs more than a cheap one. But the difference isn't the cost — it's the difference between return and loss. Calculate ROI, never just the fee.